Flat Ads at MAU Vegas 2025: Exploring New Trends in Mobile Marketing
From May 20-22, MAU Vegas 2025, the premier global event for the mobile app industry, was successfully held in Las Vegas. The conference focused on mobile growth and monetization, bringing together industry leaders and experts to explore innovative practices in user acquisition and marketing optimization.
As a top-tier mobile advertising platform, Flat Ads showcased its end-to-end marketing solutions for user growth, engaging in in-depth discussions with global partners. The team gained insights into cutting-edge industry trends and secured numerous new collaborations, achieving fruitful results.
Live Photos from MAU Vegas 2025
1. Unlocking New Global Growth Potential
Global Programmatic Advertising Ecosystem
Flat Ads has established partnerships with 200+ top-tier DSP/SSP platforms, including Google AdExchange, FreeWheel, and Criteo, covering 200+ countries and regions. The platform supports precise targeting (e.g., audience demographics, device attributes) and employs proprietary algorithms to optimize DSP-traffic matching for maximum efficiency. Additionally, Flat Ads ensures brand safety through partnerships with Pixalate for ad monitoring and HUMAN for secure programmatic transactions.
Performance Marketing
With 700M+ exclusive developer traffic, Flat Ads excels in localized performance marketing. Its AI-driven optimization enhances user lifetime value (LTV) and ROI, offering flexible pricing models (CPC, CPI, CPA, CPS) and tailored solutions for global advertisers.
2. Decoding New Trends in Advertising
At MAU Vegas 2025, Flat Ads engaged with industry leaders to discuss the transformative impact of AI and global market shifts on mobile marketing, uncovering new growth opportunities.
AI-Driven Innovation in Advertising
The event featured 26 AI-focused sessions, highlighting its important impacts on and integration into ad tech, precision marketing, and user experience optimization, reshaping digital marketing.
Nowadays, AI enables multimodal user profiling, real-time behavioral predictions, and dynamic creative optimization, revolutionizing efficiency and personalization, injecting new energy to the industry.
Evolving Ad Formats in the Age of Digital Fatigue
As users grow weary of traditional ads, immersive formats like playable ads, AR/VR, and native contextual marketing are gaining traction. Emerging technologies like AI and Web3 aim to balance user experience with measurable ROI, fostering sustainable growth for brands, platforms, and users.
3. The Future of Digital Advertising
MAU Vegas 2025 provided Flat Ads with invaluable insights into global mobile marketing trends and firsthand feedback from developers and advertisers.
This summit reinforced our commitment to innovation and global growth. Flat Ads will continue investing in R&D to deliver advanced solutions, empowering advertisers and developers worldwide.