Unlocking the MENA Market: Flat Ads Empowers Partners to Achieve Global Growth Through Performance Marketing

On October 15-16, Flat Ads participated in Mobidictum Conference 2024, held in Istanbul, Turkey. As a leading global marketing platform, Flat Ads showcased its performance-based global marketing solutions at the event.

1. The Rise and Potential of the MENA Market

According to Newzoo’s Games Market Report and Forecasts, the MENA region’s gaming revenue grew by 4.7% in 2023, reaching $7.1 billion, making it the fastest-growing market globally. By 2026, the market size is projected to exceed $10 billion. The region boasts a highly youthful population and the world’s highest ARPU (Average Revenue Per User), particularly in countries like Saudi Arabia, the UAE, and Turkey, where mobile gamers are not only numerous but also highly engaged spenders.

Beyond demographic and economic growth, government policies have further fueled the gaming industry’s expansion. For instance, Saudi Arabia’s Vision 2030 explicitly identifies gaming as a key economic driver, while Turkey offers subsidies to support local game development and marketing.

However, the MENA market’s unique cultural and religious characteristics pose challenges for foreign companies. Language barriers, religious sensitivities, and cultural differences can complicate product localization and marketing strategies. While local companies have a natural advantage in understanding regional preferences, they often lack the marketing expertise of global players.

In summary, the MENA gaming market holds immense potential, with steady user growth since 2019 standing out amid the global slowdown in mobile gaming. This makes it a prime target for both local and international businesses.

2. Flat Ads’ Competitive Edge: Exclusive Traffic & Localization Expertise

The MENA region’s cultural and social dynamics create abundant marketing opportunities. Due to religious influences, offline entertainment is limited, making online interactions a core part of daily life. As a result, gamers exhibit strong social engagement, particularly on social media and gaming communities, providing ideal channels for marketing.

With deep market insights, Flat Ads has built a robust localization advantage, offering 70+ million exclusive traffic sources and partnerships with premium regional channels, including top social platforms and apps. This enables Flat Ads to help game companies precisely target users while leveraging culturally tailored ad strategies to boost engagement and conversions.

Additionally, while local MENA companies excel in cultural adaptation, they often struggle with global expansion. Flat Ads provides 700 million exclusive developer traffic worldwide, helping these businesses overcome cross-border marketing barriers through data-driven strategies and global performance solutions.

3. Flat Ads’ Performance Marketing Solutions

As a leading global marketing platform, Flat Ads specializes in performance marketing, delivering precise, high-efficiency solutions to maximize ROI.

Billion-Level Exclusive Traffic Network

With extensive global partnerships and exclusive traffic sources, Flat Ads reaches hundreds of millions of devices daily, particularly excelling in emerging markets like MENA and Southeast Asia. This ensures seamless user acquisition and full-funnel exposure for advertisers.

Deep Event Optimization

Using AI-driven analytics, Flat Ads identifies high-value users, reducing customer acquisition costs (CAC) while maximizing lifetime value (LTV) through optimized post-install engagement.

Flexible Performance Pricing Models

Flat Ads supports CPC, CPI, CPA, and CPS models, allowing advertisers to choose the best-fit strategy for their goals.

Vertical-Specific Customization

Tailoring solutions for industries like gaming, finance, and e-commerce, Flat Ads provides customized strategies to ensure optimal campaign performance.

At Mobidictum, Flat Ads successfully demonstrated its localization expertise and performance marketing solutions, offering actionable strategies for businesses entering the MENA market or expanding globally.

Moving forward, Flat Ads will continue to deepen its presence in MENA, partnering with more local and global companies to drive growth—from regional success to global dominance.