Flat Ads Shines at MAU Vegas, Empowering App Developers in Global Marketing
On April 4, the three-day global mobile app event, Mobile Apps Unlocked (MAU) Vegas, successfully concluded at the MGM Grand Hotel in Las Vegas, USA. This year’s MAU conference brought together over 3,000 participants, including app developers, industry leaders, experts, media representatives, and service providers, to witness the latest advancements and innovations in mobile app technology and discuss emerging trends in the industry.
As a leading global marketing platform, Flat Ads was honored to participate in MAU Vegas, where we exchanged insights with global mobile app developers on marketing trends and showcased our cutting-edge technologies and services.
According to Sensor Tower’s 2023 Global Mobile App (Non-Gaming) Market Outlook, global downloads of non-gaming mobile apps remained steady compared to 2022, while in-app purchase revenue continued its strong growth trajectory, rising by 15.2% year-over-year to $53.1 billion. Projections for 2024 indicate that global non-gaming app revenue will grow by over 15%, approaching $61.2 billion.
Despite the turbulent global economic landscape, in-app purchase revenue for non-gaming apps across more than ten categories—including entertainment, social networking, productivity, music, and health—continued to grow in 2023. Notably, entertainment app revenue surged by 25%, reaching $14.3 billion. The global mobile app market remains vast and full of potential, which was reflected in the vibrant atmosphere at this year’s MAU.
Flat Ads formed a professional team to the conference and set up a booth for developers to visit and consult. As a premier mobile advertising platform, Flat Ads leverages exclusive developer traffic and interactive ad technology to assist apps in global marketing. By precisely targeting markets, optimizing creatives, and selecting the right platforms, we have successfully helped developers achieve efficient global promotion and monetization.
During the event, the Flat Ads team presented a comprehensive one-stop solution for global marketing and monetization, covering key aspects such as market insights, marketing strategies, exclusive traffic resources, a proprietary ad platform, media channels, and monetization solutions. This attracted numerous developers to stop by for discussions, with many expressing immediate interest in collaboration.
At MAU, Flat Ads not only observed the deep expertise and strategic direction of top-tier global app developers but also witnessed the rapid iteration and innovative energy of small and mid-sized developers. We also engaged in in-depth discussions with global developers, institutions, and media on industry trends and collaborative opportunities. This trip to MAU Vegas was truly rewarding for Flat Ads.
Moving forward, Flat Ads will continue to focus on global marketing, providing app developers worldwide with end-to-end solutions for global promotion and monetization. We aim to help more apps expand into international markets and achieve sustainable growth while maximizing their commercial value through diverse monetization strategies.