Game Developers Conference (GDC)丨Flat Ads Unveils a New Chapter in Developer Traffic Monetization
From March 18 to 22, the Game Developers Conference (GDC) 2024—the world's largest and most influential gathering for the gaming industry—was successfully held at the Moscone Convention Center in San Francisco. Flat Ads participated as an exhibitor, showcasing our latest technologies and services to global game developers. During the event, the Flat Ads team not only gained insights into cutting-edge industry trends but also established numerous partnerships with leading developers, achieving fruitful results.
The upcoming Mobile Apps Unlocked (MAU) Vegas, a premier global event for the mobile app industry, will take place from April 2 to 4 at the MGM Grand Hotel in Las Vegas. Flat Ads will also participate as an exhibitor (Booth #319), presenting global marketing strategies and innovative traffic monetization solutions to attending developers.
Embracing AI: Transformation and Breakthroughs in the Gaming Industry
With the continuous advancement of AI technology, its applications in the gaming industry are becoming increasingly widespread. According to Unity’s 2024 Unity Gaming Report, 62% of game developers incorporated AI into their workflows in 2023, with a significant number of studios integrating AI into their regular operations.
This year’s GDC featured over 50 AI-related sessions, covering every aspect of game development and operations. Notable presentations included those by industry giants such as NVIDIA, Google, Microsoft, and Unity.
AI plays a pivotal role in game development, enabling developers to create more realistic and intelligent characters and environments, enhancing player immersion and experience. Additionally, AI-driven data analysis and personalized recommendations optimize game content and operational strategies, fostering continuous innovation in the industry. AI is also revolutionizing gameplay and business models. At GDC, many developers demonstrated how AI can deliver personalized experiences, enhance player interaction, and streamline game operations.
This transformation not only boosts the appeal of games but also injects new momentum into the sustainable growth of the gaming industry.
Traffic Monetization: Challenges for Developers
Amid the global gathering of game developers at GDC, the gaming industry faces underlying challenges.
Due to global economic instability, disposable income for gaming has been impacted. According to data.ai’s 2024 Mobile Market Report, global mobile game consumer spending in 2023 was $107.3 billion, a 2% year-over-year decline. Many game companies and developers are grappling with revenue drops and even layoffs. A GDC survey of over 3,000 game developers revealed that 35% of respondents were affected by layoffs in 2023, with more than half expressing significant concerns about potential layoffs in 2024.
Against the backdrop of stable player demand but declining in-game spending, exploring new revenue streams has become a top priority for developers.
This pursuit is not limited to game developers but extends across the entire industry. Many developers, seeking to overcome growth bottlenecks, are turning to in-app advertising as a monetization model, adopting a hybrid approach that combines in-app purchases with ad revenue. However, they face several challenges in implementation:
● What is the true growth potential of ad monetization?
● How can ads minimize the impact on user experience?
●How can monetization revenue be maximized?
Flat Ads: Pioneering a New Era in Traffic Monetization
As a global marketing platform with exclusive access to 700 million developer traffic, Flat Ads is dedicated to providing advertisers with efficient, high-precision performance marketing and brand promotion services. At the same time, we empower global developers with comprehensive, high-yield monetization solutions to maximize their commercial value.
Flat Ads supports performance marketing tailored to clients’ KPIs, offering customized monetization strategies. We currently support various ad formats, including interactive ads, banner ads, interstitial ads, native ads, overlay ads, rewarded ads, and video ads, enabling seamless traffic monetization for developers.
Flat Ads also provides full-service game publishing and operations for global developers. Through mutually beneficial revenue models, efficient operational support, and professional data analysis, we help games achieve rapid growth and commercial success. Additionally, Flat Ads offers hundreds of popular H5 mini-games across various genres, covering top charts in casual gaming. These games are instantly playable without downloads, enriching content, enhancing user engagement, and generating additional ad revenue.