Event Recap | Exploring New Opportunities: The Rise of Global Social Entertainment Apps

2025-07-16

In mid-March, Flat Ads, together with Agora and XMP, organized the offline salon event "New Opportunities for Global Social Entertainment Apps – Guangzhou Edition" in Guangzhou.

The event brought together industry leaders and professionals in the social entertainment app sector. Distinguished speakers included:

Wang Ruoce, VP of Marketing at Flat Ads
Chen Jitao, Head of Entertainment Video Products at Agora
Qu Junxing, Senior Product Operations Expert at XMP

The discussions revolved around key topics such as global market insights for social entertainment apps, performance marketing, and the application of AI in entertainment products. The salon provided a deep dive into the challenges of app globalization and shared strategies for user acquisition and growth.

New Strategies for Global User Acquisition in Social Entertainment Apps

Wang Ruoce, VP of Marketing at Flat Ads, delivered an in-depth analysis of innovative user acquisition strategies for social entertainment apps in overseas markets.

He highlighted that as the domestic market becomes increasingly saturated, global expansion has become essential for internet companies. Chinese social entertainment apps—particularly in live streaming, short videos, and gaming-based social platforms—have demonstrated strong competitiveness abroad. Regions like Southeast Asia and the Middle East, with their demographic dividends, young user bases, and cultural uniqueness, are key targets. However, diverse cultural and religious landscapes necessitate localized app strategies.

With rising competition, user acquisition through paid ads is critical yet costly. Thus, effective strategies—such as precision-targeted advertising and UX optimization—are vital for success. Flat Ads, as a leading mobile ad platform, empowers Chinese apps to go global with exclusive developer traffic and interactive ad technology, ensuring efficient monetization. By refining ad creatives and selecting optimal marketing channels, social entertainment apps can achieve accelerated growth and greater commercial success.

Wang Ruoce, VP of Marketing at Flat Ads

AI + RTC: Driving the Next Wave of Global Social Apps

Chen Jitao, Head of Entertainment Video Products at Agora, pointed out that the Middle East and Latin America are emerging as hotspots for social apps. Latin America, in particular, offers immense growth potential due to its youthful and open culture.

On the technical front, Chen addressed challenges in real-time, such as video/audio quality and latency. Agora’s one-stop solution ensures high-quality real-time interactions for global users. For 1v1 scenarios, Agora’s optimized technology significantly reduces image loading times across regions, enhancing user experience and boosting paid conversions.

Chen also discussed AI’s role in social apps, including Agora’s use of AIGC for virtual avatars (addressing talent shortages) and AI-powered gifting/video effects to enrich content engagement.

Chen Jitao, Head of Entertainment Video Products at Agora

Optimizing Ad Workflows to Maximize Growth in Social + X

Qu Junxing, Senior Product Operations Expert at XMP, emphasized that in today’s globalized market, user acquisition is pivotal for social app growth. Building an efficient ad workflow requires data-driven decision-making, granular audience segmentation, and rapid creative iteration. By leveraging multi-channel traffic, ROI-focused targeting, and smart automation, companies can enhance ad performance while reducing costs and time investments.

XMP’s intelligent management system integrates real-time data dashboards, cloud-based creative libraries, and AI-driven ad buying to enable 24/7 campaign monitoring, improving both efficiency and team productivity.